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Marketing Manager |
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| Details: |
MELINDA D. NEWTON
2250 Remington Court
Marietta, Georgia 30066
(770) 591-4924
newton.mindy@gmail.com
MARKETING MANAGER
Dynamic, results-oriented Marketing Manager with exceptional background in the implementation of sales programs, including branding, promotional programs, and incentive programs. Proven track record of providing comprehensive training on product and services to better address the needs of clients. Expertise in public relations and marketing communications targeted at desired audiences. Background in analyzing return on investments and reducing company costs in areas such as trade shows, promotions, and sales materials. Exceptional ability to create sales materials and collaborate with outside agencies to achieve marketing goals and objectives.
CORE COMPETENCIES
Strategic Planning
Public Relations
Sales Training
Marketing Communications
Program Development
Market Analysis
Incentive Programs
Lead Generation
PROFESSIONAL HISTORY
Cisco Systems/GTS America, Atlanta, Georgia (2007 to Present)
Cisco creates unprecedented value and opportunity for customers, employees, investors and ecosystem partners. Cisco Systems has become the worldwide leader in networking by utilizing the latest technologies.
Marketing Programs Specialist
Collaborate with inside sales team and more than 70 inside sales managers to develop and implement monthly marketing promotions through the development of strategic campaigns. Train and coach inside sales account managers on sales and marketing tools, programs, and promotions by utilizing exceptional industry experience. Analyze market trends and communicate results to management. Managed program content with product management and sales teams to deliver all materials by deadline dates.
Key Accomplishments:
Achieved a 100% participation rate for OnDemand Marketing Tool use for Atlanta site.
Managed sales floor daily activities on a monthly basis resulting in an average increased pipeline of between $5 and $8 million for the Atlanta teams.
Recognized for outstanding industry knowledge including skills acquired through the completion of Cisco Technical Training.
ILC, Atlanta, Georgia (2006 to 2007)
ILC is a Software 500 Company that provides network control software for commercial and government applications in the telecommunications, satellite and broadcast industries.
Marketing Manager
Developed and implemented key marketing and communications plans to expand client base and increase revenue. Assumed essential management functions including trade show management, email marketing, and collateral development. Promoted open lines of communication within the organization including corporate and internal communication to sales team. Developed and managed all email campaigns through the identification of key audiences and developing applicable messages. Coordinated quarterly sales training schedules to ensure that individuals are current on product and service offerings. Managed global trade show participation and speaking engagements for the organization.
FrontLine Technologies, Norcross, Georgia (2006)
Contract Work
Developed communications and branding plan for the organization. Recognized for outstanding contributions to the organization including the creation of sales presentations, design of collateral, and creation of lead generation processes to help increase sales.
Tellermate, Inc., Atlanta, Georgia (2004 to 2005)
Tellermate, Inc. provides cash management systems for the retail, financial, and food service industries.
Marketing Manager
Developed and executed all communications plans to channel marketers including monthly newsletters, joint marketing projects, and events and sales training. Provided trade show management, including advertising and public relations. Engaged in collateral development and established corporate and internal communications to sales team. Oversaw internal teams and external agencies and vendors during creative production.
Tellermate, Inc., continued:
Key Accomplishments:
Analyzed and presented all return on investments for company marketing initiatives through the management of financial documentation including a marketing budget of $200,000.
Leica Geosystems GIS & Mapping, LLC., Atlanta, Georgia (2003 to 2004)
Leica Geosystems GIS & Mapping is recognized as an expert in geospatial imaging. Its hardware and software products power the Geospatial Imaging Chain™.
Georgia Promotions Manager
Created and managed all internal and external promotional programs and campaigns through internal and external marketing communications, collateral development, lead generation programs, and promotional program management. Coordinated product launches, user group meetings, and worldwide events. Executed new branding strategy through internal and external advertising, promotional programs, and seminars.
Key Accomplishments:
Designed and implemented processes for advertising submissions and trade show participations resulting in reduced costs for
contracts and exhibit space.
Managed a promotional marketing budget of more than $750,000 and analyzed and presented cost analyses as well as return on investments for marketing and promotional programs.
Rock Tenn Company, Norcross, Georgia (1998 to 2002)
RockTenn is a leading North American producer of paperboard, containerboard, consumer and corrugated packaging and merchandising displays with more than 90 facilities in the United States, Canada, Mexico, Chile and Argentina.
Marketing Manager
Served as in-house marketing agency for nine divisions and assumed management functions including marketing communications and collateral development, lead generation programs, market research, incentive program management, and trade show management. Created content for a quarterly internal employee magazine as well as the company website. Developed strategic communications plan and new marketing collateral for partition division’s new product lines.
Key Accomplishments:
Increased leads by over $12 million in sales over a two year period by redeveloping internal promotional program, including authoring a communications guide and providing comprehensive training to the sales force.
Managed participation in over 35 corporate trade shows and created process to improve responses to sales leads and decrease costs by 10%.
ADDITIONAL PROFESSIONAL EXPERIENCE
Focal Point Architectural Products, Inc., Atlanta, Georgia—Marketing Services Manager (1997 to 1998)
Aladan Corporation/London International, Norcross, Georgia—Assistant Brand Manager (1994 to 1997)
Georgia-Pacific Corporation, Atlanta Georgia— Assoc. Market Development Manager (1990 to 1994)
EDUCATION
Bachelor’s Degree in English and Communications
Clemson University, Clemson, South Carolina
Technology Skills:
Microsoft Office Suite
Graphics Programs
Adobe Photoshop
Saleforce.com
Lexis Nexis
Publisher
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| General Location: |
Atlanta |
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| Specific Location: |
Marietta |
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| Zip Code: |
30066 |
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